課程資訊
課程名稱
國際市場管理
Global Market Management 
開課學期
111-2 
授課對象
管理學院  工商管理學系  
授課教師
劉佳玲 
課號
MBA5075 
課程識別碼
741EU3120 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期四7,8,9(14:20~17:20) 
上課地點
管二203 
備註
本課程以英語授課。
限學士班三年級以上
總人數上限:40人
外系人數限制:20人 
 
課程簡介影片
 
核心能力關聯
本課程尚未建立核心能力關連
課程大綱
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課程概述

Business today is by all measures -- global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course will consist of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries/regions, including a general overview of global business environment, foreign direct investment and entry strategies. The class will also discuss the management of global market and review several cases studies that epitomize the issues involved in today’s global world. In general, the major topics of global business will be discussed to give students a basic level of knowledge and skills involved in today’s global business environment. This is an introductory course about global market management and, therefore, a significant portion of the class will be taught through lectures, but we also will include guest speakers, video clips, class discussion and readings on current issues. The students, therefore, must keep up with readings and participate to the extent able with general discussions on the theories and material presented in class. 

課程目標
1. To give students the knowledge and understanding of the unique aspects involved doing business
internationally on a business, legal and political level.
2. To understand strategies used by business in the international market on a
competitive basis.
3. To understand the cultural effect on business and to analyze the ethics involved in cross border
transactions
4. To learn and apply skills learned in the class to current on-going issues involved in today’s global
market.
5. The students will learn the issues involved in entering foreign markets, global
production and outsourcing as well as logistics and supply chain issues.
6. To understand the issues involved in developing economies and the business
and political issues surrounding the business and market dynamics.
7. Most importantly, the students hopefully will create a general awareness of global issues that will
allow them deeper insight in world issues and will allow them to keep on top of issues that may affect
them as individuals and as part of a larger entity.
 
課程要求
 
預期每週課後學習時數
 
Office Hours
另約時間 備註: By appointment 
指定閱讀
 
參考書目
 
評量方式
(僅供參考)
   
針對學生困難提供學生調整方式
 
上課形式
作業繳交方式
考試形式
其他
由師生雙方議定
課程進度
週次
日期
單元主題
Week 1
2/23  Introduction of the course  
Week 2
3/02  Globalization  
Week 3
3/10  Foreign Direct Investment & Team Build Up 
Week 4
3/17  Differences in Culture 
Week 5
3/24  Managing Difference Across Countries 
Week 6
3/30  International Business Strategies 
Week 7
4/06  Entry Modes of Foreign Markets  
Week 8
4/13  Mid-Term Report 
Week 9
4/20  Emerging Markets 
Week 10
4/27  Global Marketing and Global Product Management 
Week 11
5/04  Global Production, Logistics and Distribution 
Week 12
5/11  Global Communication and Advertising  
Week 13
5/18  Global Branding Strategy 
Week 14
5/25  Guest speech or Company Visit 
Week 15
6/01  Final Project Presentation  
Week 16
6/08  Final Exam